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Dedicate this poem To
H.H. Sri Sri Ravi Shankar !

“My beloved is coming..
I Celebrate the Moment..”

While some wait for years and yearn for HIS glimpse..
HE walked up to me & smiled to uplift my spirit..
In HIS presence, they say worries fade away..
I though see love makes it way..

How i wish, how i desire. How i cry like a baby to want that desire.. Smilingly, gently, HE compassionately answers, wish for Big and get it answered..

How i think much insignificant i am, HE flashes a smile & realize I am much more than i See I am..

How lucky, How fortunate, How blessed I am..

HE is coming, finally & Here I am!

Inviting you all, to be a part of this experience.. To make this start of the year a memory to cherish!

In the presence of my dearest Sri Sri invite you all to :

We Chant with Sri Sri : 11th Jan 2015, 6pm at Andheri Sports Complex,Andheri West,Mumbai!

Rudra Puja with Sri Sri : 12th Jan 2015, 7am at MMRDA Grounds, BKC, Bandra East…

See You with your smile and your loved ones along :))

oh yes.. Are you not excited HE is coming?

Then lets express it via Facebook and twitter too!

Tag on Twitter

@AOLMUM and @vds_maha & add hashtag #WeChantWithSriSri  #RudraPujaWithSriSri #SriSriInMumbai wherever relevant!

Tag on Facebook

“Mumbai Rudra Puja & Navratri” ( )

“Sri Sri in Mumbai” ( )

Lets welcome Sri Sri to Mumbai and invite everyone to experience the awesomeness :))

Sri Sri in Mumbai!

Sri Sri in Mumbai!

Why Mark Zuckerberg wears the same teeshirt every day?

Interesting thing that i recently came across!!

“Why Mark Zuckerberg wears the same teeshirt every day?”


Like Steve Jobs’ jeans and black turtleneck, Mark Zuckerberg’s gray teeshirt and black hoodie have become a part of the public image of the man.
But why wear the same clothes every day? Well, thanks to Facebook’s first-ever “town hall” in which Zuckerberg fielded questions from the community, we have an answer straight from the CEO himself:

“I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve the community,” he said.
Zuckerberg went on to explain that even daily choices that seem trivial, like what to wear or what to eat for breakfast, can be exhausting—an idea in psychology known as “decision fatigue.” It’s the same philosophy that underlies Facebook’s and other tech companies’ coddling of their employees with benefits such as free meals and laundry: Without distractions, workers can better focus on work.

PS : Heard Google Does the same : take care of the trivial routine chores part : to engage employees spend more time on work than the routine chores 🙂

Social Media , Networking and Promotion.

Hi Everyone!

Worked with  VDS Maharashtra Social Media Team (  and )  and some interesting aspects popped out!

Social Media, Networking and Promotion

Social Media, Networking and Promotion

Photo Credit :

How do we effectively use what we have on social media like Twitter & Facebook!

Here’s my take. The key points , basics that helped me:

  1. Data : Identifying the cause to promote and Gathering the relevant information – Building up the data.
  2. Medium : Identify the medium through which you want to network your information
  3. Presentation : Identify how effectively the medium can potray your information
  4. Promotion : Simply publishing your data is work half done. Your sole purpose of creation is to Network it to people? right?

So presentation of data based on your available medium is the right choice.

Networking your data is the next step.


1. Identifying Data :

Gather all the Data : Extensive research all photos, text, videos.

2. Check the available medium where the information could reach out more :

Social Media : free and fast is the obvious choice!

We have most popular ones : Facebook, Twitter and Youtube!

Here i’ll talk about Facebook and Twitter.

A medium has components & subcomponents :

Facebook is a medium

Its Component :

  1. Facebook Main account / profile
  2. Facebook page

Facebook Profile : requires you to login separately and manage friend lists,Maintaining friend lists is another task, adds your job to maintain friend lists. Approving friend requests, moderating their posts on ur profile and so on.

It justs adds more maintenance. If you are looking for a long term promotion. Profile may not be suitable.

Facebook Page : does not require much maintenance. People can like and its easier to connect just by a simple like button. Even people outside facebook can access your page posts.

and a Long term promotion is best possible through a Facebook page.

Subcomponents of a Medium

Facebook Page further has :

  1. Profile photo
  2. Cover photo,
  3. About : description.


Twitter is a Medium

Its component :

  1. Profile photo
  2. Cover photo,
  3. About : description.
  4. Background Cover.
  5. Lists

3. Use your data and mould it so as to effectively use the medium.

So You have a Facebook page through which you want to potray your campaign.

Most often photos are created, carrying all the relevant data but it hardly fits in the Profile Picture or the Header place.

So Identify the components of a Medium : Here find the size of the Profile photo / cover photo and create a photo that fits in the cover/profile photo and delivers the required information : That’s making best use of a Medium.


Note :

Now there is static data and dynamic data :

Static data is something that stays throughout or for a long time.

for example profile picture, cover picture and description will stay on most probably for long time.

Then there is dynamic data : that comprises of statuses with realtime information, with information about your event, photos, video links.


Facebook Page :

  1. Profile photo : Create a customized profile photo : it looks small so have the most required information.
  2. Cover photo : Create a photo that potrays the most relevant and quick glance to the event.
  3. About : There’s not much place. Give your site address here if any.
  4. Give your facebook a nice address to be easily identify YOU! That way its easier to mention your audience to go when they want to. ( eg : )

then comes actually using a page :

a) A simple text usually doesnt or may not attract followers to the page.

If you happen to post texts. post it in parts so that people can read it.

With time running so fast and so much data information flow, its hard to take time to read everything.

If you have large information, break it in parts and post it.

Keep it simple and keep it curious.

b) A photo with text always works better.

A visual is most effective. Good design pleases the mind.

Have a good design poster and add the text.

c) Video Links or Videos

Describe in shortest and crispiest ways possible what describes the video best.

d) Events :

This is the best networking tool in the page : Create an event and give the best possible information in the description in the Description place.

Create an event early, it takes time to reach out to a big crowd. To invite takes time. But it works.

Post relevant photos in the event

e) Note :

When one visits your page, most likely he or she may not get all the info at one go!

For someone who knows you or the importance of event, and would like to send the required info through text, a note with required info will be most useful.

Create a Note that has all the text to reach your event and contact details and links to know more of your event.

Here its best to give links that direct to the relevant information on your page.


Twitter :

1.Design the static data : Profile pic, Cover photo and the Twitter Background.

2.Choose the Description : Apt and simple.

then comes actually utilizing twitter :

Tweets :

Divide the data in parts.

Use 1/n, 2/n to show that it belongs to one sentence.

Shorten words : use & for AND, u for YOU, ur for your, 4 – for , d – the. That enables u to write more.

Use Trends : Make a trend,the more the tweets on that trend, the more publicity it can get.

Use mention / tag people in tweets to let them know.

Apart from this list helps you track people you follow. Create list that suit a category : For eg. Banglore Navratri News and add people you know who will be updating Navratri news at Banglore. ( Its quite tedious but will be worth it. )


Link your facebook page to twitter :

That way whatever you publish on your page, a tweet is made from ur linked account, that tweet partly mentions the starting sentence and in the rest of the tweet, a link is mentioned that directs to your facebook page.

Thus Twitter gets simultaneously updated with Facebook.

Also new twitter follower get a chance to get connected to your page, as you publish.

Good way also to track what you published on Facebook page too!

Also to note that whenever you delete a post on facebook after your twitter account. Make sure you delete the corresponding tweet manually, since twitter does not auto delete tweets that are delete on linked facebook account!


So summing up :

  • Do the research,
  • Prepare data ready to be published and sit back and enjoy!
  • Publish it in sequence.

Preparing allows you to give teasers too!

That allows you to get your viewers curious about getting page to your page often.

So Prepare and Be ready.

You should be ready such that, all you have to do is, just copy paste or upload.

Leave no thinking while you post.

That is called preparedness.

Once you are ready to post.

Remember to back up whatever you have prepared.

Email/Google Drive/Dropbox Backup all that you have worked on upon. That makes Cloud storage.

Incase your light goes out. Make sure you carry it in your pen – drive. That makes Offline Storage.

Either ways , cloud/Offline storage allows you to post from wherever you are.


Next is Publishing.

Publish in sequence.

4. Publish it.

If you notice the facebook page, the post that get recent interactions comes up.

A good way to track the post is to save the permanent link of the post you put up.

The permanent link is also a permanent address to the post you wrote / published.

Twitter is sequential so you dont have to worry on tracking.

Since facebook postings dont appear sequential, it would be better if you save the permanent link of each post.

More description on how its useful to follow.

For Video Links , Text posted :-

The time stamp : 37 minutes ago, 13 October acts a permanent link.

If you click on timestamp, you will see the the individual post.

NOTE : If you make your page visible to all, ie no login required. Then this post would be visible to people beyond facebook.

For photos :-

Login as the the Page and go to the photo.

Click on the option and Click on the “get link” option : it will show you a long link, that is a permanent address to the photo.

PS : if you go to the page through your profile, you wont see the option of “get link”

Using Link Shortner :

Since the links are long and easy to be mistaken, use url shortner sites to create short links

Sites like , can help in url shortening.

To make it much easier, there is an option to customize the link created.

For eg : for a long link , something like “” like that will be created – You can customize the “er4Td” part to something that relates to the photo. for eg :

This makes it easier to recognize the posts.

Backup all links and short description of that link in an excel sheet and keep track of your postings.

Back up on Cloud storage, Save the back up of links as draft in emails and keep adding in it.

At the end of it, mail it to required id’s.

or simply mail the List of Links.

INFORM your TEAM / friends and family :

Also this combination of Short description and link could be used to inform people in your social media networking team about instant updates.

Or simply inform the people who care about you, the happenings on the page.

This short update can then be networked also to your friends family through Whatsapp, BBM, Viber, SMS and thus networking could be made possible.

This could be most succesful if there are bunch of people and a team exists. Thus each one can act as a potential updater, rather than just the publisher!

Its important to reach out, its important to create pillars so that if you arent available, those ones can be contacted for.

So create a network of people and through these give each one of them the potiential to act as a leader, to select their set of people and their own mini network.

The more the merrier!

5. Target the audience and deliver with performance.

Identify whom you want to inform and locate medium

He/ she may be ur best friend and maybe more active on whatsapp than facebook/email.

Ideal way is to make a list of people you wish to inform and find where they are active.

Second , keep them updated regularly through the means possible,

Email them, IM them, Tag them in photo, statuses or tweet, post.

OR simply drop a message on messengers – whatever medium they are most likely available frequently!

Use short descriptions and links to your posts to convey beyond online medium to help people locate easily what you want to convey faster!

So summing up, list down mediums and list down people active on those mediums.

Send message across and keep them updated!

Have a Happy time with Social Media, play around and learn how to get heard better. Once you are done with everything observe the audience reactions and interactions and learn to adapt to meet the requirements that help them to connect to you better 🙂

Just product delivery is not success. Delivering it with performance IS!

PS : For people off social media invite them too! 🙂

PPS : All this you learn when you ask, what is to be done and this helps you to deliver what has to be done 🙂


Swapnil Bawane

( Would love to connect : I am on Twitter : @swapnilbawane , also on Facebook : )


Thank you so much Poonam Shah, Pooja Shah , Alka Didi for letting me be a part of this beautiful team 🙂




Ancient Rishis of India – Great Founders



Ancient Rishis of India – Great Founders



As the founder of ” Vaisheshik Darshan “- one of six principal philosophies of India – Acharya Kanad was a genius in philosophy. He is believed to have been born in Prabhas Kshetra near Dwarika in Gujarat . He was the pioneer expounder of realism, law of causation and the atomic theory.

He has classified all the objects of creation into nine elements, namely: earth, water, light, wind, ether, time, space, mind and soul. He says, “Every object of creation is made of atoms which in turn connect with each other to form molecules.” His statement ushered in the Atomic Theory for the first time ever in the world, nearly 2500 years before John Dalton . Kanad has also described the dimension and motion of atoms and their chemical reactions with each other. The eminent historian, T.N. Colebrook , has said, “Compared to the scientists of Europe , Kanad and other Indian scientists were the global masters of this field.”



Born in 476 CE in Kusumpur ( Bihar ), Aryabhatt’s intellectual brilliance remapped the boundaries of mathematics and astronomy. In 499 CE, at the age of 23, he wrote a text on astronomy and an unparallel treatise on mathematics called “Aryabhatiyam.” He formulated the process of calculating the motion of planets and the time of eclipses. Aryabhatt was the first to proclaim that the earth is round, it rotates on its axis, orbits the sun and is suspended in space – 1000 years before Copernicus published his heliocentric theory.

He is also acknowledged for calculating p (Pi) to four decimal places: 3.1416 and the sine table in trigonometry. Centuries later, in 825 CE, the Arab mathematician, Mohammed Ibna Musa credited the value of Pi to the Indians, “This value has been given by the Hindus.” And above all, his most spectacular contribution was the concept of zero without which modern computer technology would have been non-existent. Aryabhatt was a colossus in the field of mathematics.



Born in the obscure village of Vijjadit (Jalgaon) in Maharastra, Bhaskaracharya’s work in Algebra, Arithmetic and Geometry catapulted him to fame and immortality. His renowned mathematical works called “Lilavati” and “Bijaganita” are considered to be unparalleled and a memorial to his profound intelligence. Its translation in several languages of the world bear testimony to its eminence. In his treatise ” Siddhant Shiromani ” he writes on planetary positions, eclipses, cosmography, mathematical techniques and astronomical equipment.

In the ” Surya Siddhant ” he makes a note on the force of gravity: “Objects fall on earth due to a force of attraction by the earth. Therefore, the earth, planets, constellations, moon, and sun are held in orbit due to this attraction.” Bhaskaracharya was the first to discover gravity, 500 years before Sir Isaac Newton . He was the champion among mathematicians of ancient and medieval India . His works fired the imagination of Persian and European scholars, who through research on his works earned fame and popularity.


He was an extraordinary wizard of science born in the nondescript village of Baluka in Madhya Pradesh . His dedicated research for twelve years produced maiden discoveries and inventions in the faculties of chemistry and metallurgy. Textual masterpieces like ” Ras Ratnakar ,” “Rashrudaya” and “Rasendramangal” are his renowned contributions to the science of chemistry. Where the medieval alchemists of England failed, Nagarjuna had discovered the alchemy of transmuting base metals into gold. As the author of medical books like “Arogyamanjari” and “Yogasar,” he also made significant contributions to the field of curative medicine. Because of his profound scholarliness and versatile knowledge, he was appointed as Chancellor of the famous University of Nalanda . Nagarjuna’s milestone discoveries impress and astonish the scientists of today.

(600 BCE)

Acharya Charak has been crowned as the Father of Medicine. His renowned work, the ” Charak Samhita “, is considered as an encyclopedia of Ayurveda. His principles, diagoneses, and cures retain their potency and truth even after a couple of millennia. When the science of anatomy was confused with different theories in Europe , Acharya Charak revealed through his innate genius and enquiries the facts on human anatomy, embryology, pharmacology, blood circulation and diseases like diabetes, tuberculosis, heart disease, etc. In the ” Charak Samhita ” he has described the medicinal qualities and functions of 100,000 herbal plants. He has emphasized the influence of diet and activity on mind and body. He has proved the correlation of spirituality and physical health contributed greatly to diagnostic and curative sciences. He has also prescribed an ethical charter for medical practitioners two centuries prior to the Hippocratic oath. Through his genius and intuition, Acharya Charak made landmark contributions to Ayurveda. He forever remains etched in the annals of history as one of the greatest and noblest of rishi-scientists.


A genius who has been glowingly recognized in the annals of medical science. Born to sage Vishwamitra, Acharya Sudhrut details the first ever surgery procedures in ” Sushrut Samhita ,” a unique encyclopedia of surgery. He is venerated as the father of plastic surgery and the science of anesthesia. When surgery was in its infancy in Europe , Sushrut was performing Rhinoplasty (restoration of a damaged nose) and other challenging operations. In the ” Sushrut Samhita ,” he prescribes treatment for twelve types of fractures and six types of dislocations. His details on human embryology are simply amazing. Sushrut used 125 types of surgical instruments including scalpels, lancets, needles, Cathers and rectal speculums; mostly designed from the jaws of animals and birds. He has also described a number of stitching methods; the use of horse’s hair as thread and fibers of bark. In the ” Sushrut Samhita ,” he details 300 types of operations. The ancient Indians were the pioneers in amputation, caesarian and cranial surgeries. Acharya Sushrut was a giant in the arena of medical science.


renowned astrologer and astronomer who was honored with a special decoration and status as one of the nine gems in the court of King Vikramaditya in Avanti ( Ujjain ). Varahamihir’ s book “panchsiddhant” holds a prominent place in the realm of astronomy. He notes that the moon and planets are lustrous not because of their own light but due to sunlight. In the ” Bruhad Samhita ” and ” Bruhad Jatak ,” he has revealed his discoveries in the domains of geography, constellation, science, botany and animal science. In his treatise on botanical science, Varamihir presents cures for various diseases afflicting plants and trees. The rishi-scientist survives through his unique contributions to the science of astrology and astronomy.


The Science of Yoga is one of several unique contributions of India to the world. It seeks to discover and realize the ultimate Reality through yogic practices. Acharya Patanjali , the founder, hailed from the district of Gonda (Ganara) in Uttar Pradesh . He prescribed the control of prana (life breath) as the means to control the body, mind and soul. This subsequently rewards one with good health and inner happiness. Acharya Patanjali ‘s 84 yogic postures effectively enhance the efficiency of the respiratory, circulatory, nervous, digestive and endocrine systems and many other organs of the body. Yoga has eight limbs where Acharya Patanjali shows the attainment of the ultimate bliss of God in samadhi through the disciplines of: yam, niyam, asan, pranayam, pratyahar, dhyan and dharna. The Science of Yoga has gained popularity because of its scientific approach and benefits. Yoga also holds the honored place as one of six philosophies in the Indian philosophical system. Acharya Patanjali will forever be remembered and revered as a pioneer in the science of self-discipline, happiness and self-realization.


Acharya Bharadwaj had a hermitage in the holy city of Prayag and was an ordent apostle of Ayurveda and mechanical sciences. He authored the ” Yantra Sarvasva ” which includes astonishing and outstanding discoveries in aviation science, space science and flying machines. He has described three categories of flying machines: 1.) One that flies on earth from one place to another. 2.) One that travels from one planet to another. 3.) And One that travels from one universe to another. His designs and descriptions have impressed and amazed aviation engineers of today. His brilliance in aviation technology is further reflected through techniques described by him:
1.) Profound Secret: The technique to make a flying machine invisible through the application of sunlight and wind force.
2.) Living Secret: The technique to make an invisible space machine visible through the application of electrical force.
3.) Secret of Eavesdropping: The technique to listen to a conversation in another plane.
4.) Visual Secrets: The technique to see what’s happening inside another plane.
Through his innovative and brilliant discoveries, Acharya Bharadwaj has been recognized as the pioneer of aviation technology.


Celebrated as the founder of Sankhya philosophy, Acharya Kapil is believed to have been born in 3000 BCE to the illustrious sage Kardam and Devhuti. He gifted the world with the Sankhya School of Thought. His pioneering work threw light on the nature and principles of the ultimate Soul (Purusha), primal matter (Prakruti) and creation. His concept of transformation of energy and profound commentaries on atma, non-atma and the subtle elements of the cosmos places him in an elite class of master achievers – incomparable to the discoveries of other cosmologists. On his assertion that Prakruti, with the inspiration of Purusha, is the mother of cosmic creation and all energies, he contributed a new chapter in the science of cosmology. Because of his extrasensory observations and revelations on the secrets of creation, he is recognized and saluted as the Father of Cosmology.


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