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Social Media , Networking and Promotion.

Hi Everyone!

Worked withΒ  VDS Maharashtra Social Media Team (Β  and )Β  and some interesting aspects popped out!

Social Media, Networking and Promotion

Social Media, Networking and Promotion

Photo Credit :

How do we effectively use what we have on social media like Twitter & Facebook!

Here’s my take. The key points , basics that helped me:

  1. Data : Identifying the cause to promote and Gathering the relevant information – Building up the data.
  2. Medium : Identify the medium through which you want to network your information
  3. Presentation : Identify how effectively the medium can potray your information
  4. Promotion : Simply publishing your data is work half done. Your sole purpose of creation is to Network it to people? right?

So presentation of data based on your available medium is the right choice.

Networking your data is the next step.


1. Identifying Data :

Gather all the Data : Extensive research all photos, text, videos.

2. Check the available medium where the information could reach out more :

Social Media : free and fast is the obvious choice!

We have most popular ones : Facebook, Twitter and Youtube!

Here i’ll talk about Facebook and Twitter.

A medium has components & subcomponents :

Facebook is a medium

Its Component :

  1. Facebook Main account / profile
  2. Facebook page

Facebook Profile : requires you to login separately and manage friend lists,Maintaining friend lists is another task, adds your job to maintain friend lists. Approving friend requests, moderating their posts on ur profile and so on.

It justs adds more maintenance. If you are looking for a long term promotion. Profile may not be suitable.

Facebook Page : does not require much maintenance. People can like and its easier to connect just by a simple like button. Even people outside facebook can access your page posts.

and a Long term promotion is best possible through a Facebook page.

Subcomponents of a Medium

Facebook Page further has :

  1. Profile photo
  2. Cover photo,
  3. About : description.


Twitter is a Medium

Its component :

  1. Profile photo
  2. Cover photo,
  3. About : description.
  4. Background Cover.
  5. Lists

3. Use your data and mould it so as to effectively use the medium.

So You have a Facebook page through which you want to potray your campaign.

Most often photos are created, carrying all the relevant data but it hardly fits in the Profile Picture or the Header place.

So Identify the components of a Medium : Here find the size of the Profile photo / cover photo and create a photo that fits in the cover/profile photo and delivers the required information : That’s making best use of a Medium.


Note :

Now there is static data and dynamic data :

Static data is something that stays throughout or for a long time.

for example profile picture, cover picture and description will stay on most probably for long time.

Then there is dynamic data : that comprises of statuses with realtime information, with information about your event, photos, video links.


Facebook Page :

  1. Profile photo : Create a customized profile photo : it looks small so have the most required information.
  2. Cover photo : Create a photo that potrays the most relevant and quick glance to the event.
  3. About : There’s not much place. Give your site address here if any.
  4. Give your facebook a nice address to be easily identify YOU! That way its easier to mention your audience to go when they want to. ( eg : )

then comes actually using a page :

a) A simple text usually doesnt or may not attract followers to the page.

If you happen to post texts. post it in parts so that people can read it.

With time running so fast and so much data information flow, its hard to take time to read everything.

If you have large information, break it in parts and post it.

Keep it simple and keep it curious.

b) A photo with text always works better.

A visual is most effective. Good design pleases the mind.

Have a good design poster and add the text.

c) Video Links or Videos

Describe in shortest and crispiest ways possible what describes the video best.

d) Events :

This is the best networking tool in the page : Create an event and give the best possible information in the description in the Description place.

Create an event early, it takes time to reach out to a big crowd. To invite takes time. But it works.

Post relevant photos in the event

e) Note :

When one visits your page, most likely he or she may not get all the info at one go!

For someone who knows you or the importance of event, and would like to send the required info through text, a note with required info will be most useful.

Create a Note that has all the text to reach your event and contact details and links to know more of your event.

Here its best to give links that direct to the relevant information on your page.


Twitter :

1.Design the static data : Profile pic, Cover photo and the Twitter Background.

2.Choose the Description : Apt and simple.

then comes actually utilizing twitter :

Tweets :

Divide the data in parts.

Use 1/n, 2/n to show that it belongs to one sentence.

Shorten words : use & for AND, u for YOU, ur for your, 4 – for , d – the. That enables u to write more.

Use Trends : Make a trend,the more the tweets on that trend, the more publicity it can get.

Use mention / tag people in tweets to let them know.

Apart from this list helps you track people you follow. Create list that suit a category : For eg. Banglore Navratri News and add people you know who will be updating Navratri news at Banglore. ( Its quite tedious but will be worth it. )


Link your facebook page to twitter :

That way whatever you publish on your page, a tweet is made from ur linked account, that tweet partly mentions the starting sentence and in the rest of the tweet, a link is mentioned that directs to your facebook page.

Thus Twitter gets simultaneously updated with Facebook.

Also new twitter follower get a chance to get connected to your page, as you publish.

Good way also to track what you published on Facebook page too!

Also to note that whenever you delete a post on facebook after your twitter account. Make sure you delete the corresponding tweet manually, since twitter does not auto delete tweets that are delete on linked facebook account!


So summing up :

  • Do the research,
  • Prepare data ready to be published and sit back and enjoy!
  • Publish it in sequence.

Preparing allows you to give teasers too!

That allows you to get your viewers curious about getting page to your page often.

So Prepare and Be ready.

You should be ready such that, all you have to do is, just copy paste or upload.

Leave no thinking while you post.

That is called preparedness.

Once you are ready to post.

Remember to back up whatever you have prepared.

Email/Google Drive/Dropbox Backup all that you have worked on upon. That makes Cloud storage.

Incase your light goes out. Make sure you carry it in your pen – drive. That makes Offline Storage.

Either ways , cloud/Offline storage allows you to post from wherever you are.


Next is Publishing.

Publish in sequence.

4. Publish it.

If you notice the facebook page, the post that get recent interactions comes up.

A good way to track the post is to save the permanent link of the post you put up.

The permanent link is also a permanent address to the post you wrote / published.

Twitter is sequential so you dont have to worry on tracking.

Since facebook postings dont appear sequential, it would be better if you save the permanent link of each post.

More description on how its useful to follow.

For Video Links , Text posted :-

The time stamp : 37 minutes ago, 13 October acts a permanent link.

If you click on timestamp, you will see the the individual post.

NOTE : If you make your page visible to all, ie no login required. Then this post would be visible to people beyond facebook.

For photos :-

Login as the the Page and go to the photo.

Click on the option and Click on the “get link” option : it will show you a long link, that is a permanent address to the photo.

PS : if you go to the page through your profile, you wont see the option of “get link”

Using Link Shortner :

Since the links are long and easy to be mistaken, use url shortner sites to create short links

Sites like , can help in url shortening.

To make it much easier, there is an option to customize the link created.

For eg : for a long link , something like “” like that will be created – You can customize the “er4Td” part to something that relates to the photo. for eg :

This makes it easier to recognize the posts.

Backup all links and short description of that link in an excel sheet and keep track of your postings.

Back up on Cloud storage, Save the back up of links as draft in emails and keep adding in it.

At the end of it, mail it to required id’s.

or simply mail the List of Links.

INFORM your TEAM / friends and family :

Also this combination of Short description and link could be used to inform people in your social media networking team about instant updates.

Or simply inform the people who care about you, the happenings on the page.

This short update can then be networked also to your friends family through Whatsapp, BBM, Viber, SMS and thus networking could be made possible.

This could be most succesful if there are bunch of people and a team exists. Thus each one can act as a potential updater, rather than just the publisher!

Its important to reach out, its important to create pillars so that if you arent available, those ones can be contacted for.

So create a network of people and through these give each one of them the potiential to act as a leader, to select their set of people and their own mini network.

The more the merrier!

5. Target the audience and deliver with performance.

Identify whom you want to inform and locate medium

He/ she may be ur best friend and maybe more active on whatsapp than facebook/email.

Ideal way is to make a list of people you wish to inform and find where they are active.

Second , keep them updated regularly through the means possible,

Email them, IM them, Tag them in photo, statuses or tweet, post.

OR simply drop a message on messengers – whatever medium they are most likely available frequently!

Use short descriptions and links to your posts to convey beyond online medium to help people locate easily what you want to convey faster!

So summing up, list down mediums and list down people active on those mediums.

Send message across and keep them updated!

Have a Happy time with Social Media, play around and learn how to get heard better. Once you are done with everything observe the audience reactions and interactions and learn to adapt to meet the requirements that help them to connect to you better πŸ™‚

Just product delivery is not success. Delivering it with performance IS!

PS : For people off social media invite them too! πŸ™‚

PPS : All this you learn when you ask, what is to be done and this helps you to deliver what has to be done πŸ™‚


Swapnil Bawane

( Would love to connect : I am on Twitter : @swapnilbawane , also on Facebook : )


Thank you so much Poonam Shah, Pooja Shah , Alka Didi for letting me be a part of this beautiful team πŸ™‚





Randomized – ‘S’preading ‘M’y ‘S’mile ;)

Hellos Dear Ones πŸ™‚


Smile - It costs NOTHING!

Presenting some of the most random messages i sent across πŸ™‚

Who is a victim?
One who is not living the knowledge is a victim.One who does not accept people and the situations,who is not living in the present moment, who is seeking intentions, is a football of people’s opinions,and who fails to recognize the that opposite values are complimentary and that things WILL change!
All those are victims.

Irshad : Khuda ke bande, jara aankh khol de, neki kar, aur paap chod de.Jara khud ko sambhal, jara pyar se sambhal,jarurat pade to jarur bula de!

Don’t feel bad to kneel down, to run or to stop or move ahead with pace,remember to put down your ego and move ahead in the race, because life is more, if its just you πŸ™‚

I married peace, now she is with me forever,accompanied relatives were compassion love and kindness, God almighty blessed us.

There is never anything to lose. Either you win or learn how you could win! Kinare dhundne mai hi deri lagti hai, baki toh najare hi dil jeet lete hai.

Paristithine vaaat lavnya aadi paristithitun vaat kadnyat samanjsya ahe. Suryastachi vaat nako pahu re tu, kam ase kar ki, divsach milel toh thandicha visava!

Knowledge toh hamesha good hi rehta hai, haan tum main wo sunne ki shamta kam ho sakti hai.

Silence is a person’s loudest cry! You know someone is really hurt, when they start ignoring you! Holding the hurt, when its possible to let it go, is also foolishness.

Knowing a mistake as mistake is knowledge.
Considering it as behaviour of the person or labelling it with any other factor is ignorance.
If a mistake happens again and again, it becomes a risk.
Learning to prevent a risk is intelligence, trying to manage the risk is routine.
First manage and then look towards its prevention. When you know, truth is so vast and in depth, you learn to see, the depth of the situation and in turn you find every action was right and worth while.
Thats when you stop pointing fingers towards others and rest in peace.
Know that no one can promise you peace, other than you πŸ™‚

In life, you have two options :
Either realize the priority yourself and do things or let people bulldoze your thoughts and build their own.
Stay with what is truthful at that time! If you are truthful to yourself, you will get less hurt.

If you spend too long, holding on to the one, who treats you like an option; you’ll miss, finding the ones, that treat you like a priority!
What to do then : Realise who are loving you and give them your love. Dont waste your time, for the people who dont even care for you. Hold back for a moment, find people, who love you and you know who really care for you and then you check out, if you are really caring or taking them for granted.

Someone asked God : Jab Naseeb mai pehle se sab likh diya gaya hai, to dua kyu kare?
God smiled and said : Ho sakta hai maine nasib likha ho ki: “AS YOU WISH” πŸ™‚

Nothing can shake your love, except your own doubt.

Ever wondered,you never take an autograph from a Swami or a Rishi, or a person, who is of revered status.
An artist needs to be reached out, you need to go and make effort, to reach to the artist and then, you feel happy.
Swamis and Rishis autograph your life, with peace and happiness, before you reach out to them; their very presence radiates your need – the very thing you wanted!
Thats how,you never ever, felt the need to autograph them!

When Shakespeare said Whats in a name He actually means : Dont get stuck in the name. Names were kept for ease of identification and for our convenience. Some names had a very valid reason and some names were kept with no choice in front!
When you stop getting stuck in things, u realise & move ahead!

Rituals were always made, considering the need of the time.
It were made by the wise,to tame the mind, so that you have peace of mind and at the same time you follow the rules of the nature.
Ignorant is always unaware of why things are done and always spends more time in questioning things.
Some things are better some way,thats how it is!
To bring choicelessness, some rules had to be framed,so rituals were born.
When you know why things are done, you will find there is so much beauty, in what you do, then you can know, what you cannot do!

Reality is restricted by your own imagination..
Arz kiya hai:
Gumraah hokar – mat ghumna tum charo disha,
Jara mud ke dekh o rahi,
toh lage jannat har jagah!

Words are like the ingredients and Grammar is like the recipe!
When you put the ingredients in the right fashion by using the recipe, thats when u get a great taste!

Our behaviour is shaped through our speech! So culture your speech. Practise to let only good and righteous, flow through your speech. With time, you will stop making the bad a reality by not letting it to come through your speech! Many times instead of scolding and making d impact, u just vent out ur frustration! If you are cool, you will rule!

Life is just perfect at every moment, you just have to act in the moment and stop reacting a moment!
Each moment, someone pays for the mistakes he does,
Each moment is spent to repair the bad.
HE is working every moment and when you complain, is when you question – HIS work!
Stop questioning, Start Living!

When you start becoming a witness, thats when you stop becoming a victim and you see justice every moment!

Its when you make Art of Living a part of your living; that’s when you become a successful artist and paint your life with love,joy and enthusiasm!

There was a certain person who wanted to know the meaning of life. So he approached a monk,who he heard, had attained the highest knowledge and was known to be knowing the meaning of life!

So one fine day, He approaches the monk and asks him the meaning of life!
The monk was drinking tea, so he looked at him and put one cup for the man and slowly started pouring the tea.
After sometime the cup started to overflow.
The person became confused and asked the monk to stop, but he did not.
He person thought it was foolish of him to ask the man,his answer.
With a confused mind,he asked : why are you still pouring?
To which the monk replied : You are currently, like this filled cup of tea, no matter how much knowledge i give, it wont sink in!
You have to first empty your cup ie unlearn things and then i can teach you new good things, that can help you find answers to your question.
Learn to be open minded and drop things when required to become better.

Jantet akrosh,sarkar jhopet madhosh; jantela padli chaprak, dili vajvun ek, pukarle ata yuddh, pahun jhale saare avak!

We are so conditioned to being right, nobody trained us that, we can be wrong.
Slowly slowly,develop that attitude, to know that you CAN be wrong.
That’s when, you learn to get less hurt from the fall and rise again.
When you learn to tame the mind, you explore its possibilities and capabilities.

Apyash boltech khare : beta Yash var ahe.Tu khali adhogati la ka? Yashachi payri khali navhe var ahe, karan up yash ahe πŸ™‚

Just like a plant needs delicate attention.
It needs water, but at the right time, in right proportion, it needs fertilizers, to protect from insects and sun rays too.
But giving all that, still, you need to wait for it to blossom.
Like that, you can give your best,but love will blossom on its own.
It cannot be forcedΒ  or expected.
It needs everything and yet it requires time πŸ™‚

Hiryachi tarif karun hira ajun chamkat nai πŸ™‚ (Praising a diamond does not brighten its shine)
Hira swatachya kartutvavar chamakto! ( a diamond shines on its own ability)
Tyacha gun dharma ahe chamakne ani toh chamaknarach ( it his virtue and quality, his behaviour; is to shine and it will continue to shine )
Tasach mi hiryachi tarif karun tyachi chamak ujalat nai ajun; fakt, majhya manala sukun det ahe, bara ka ( like that by praising a diamond i am not increasing it brightness but providing my mind the much needed peace )
Hira samaj tu swatahas ( Consider yourself as one such diamond ) πŸ™‚

Most of the time when a mistake happens, we so want to stick to make the person guilty, in the process we dont bring about the change we wanted to.
Know there is a difference πŸ™‚
If at all you have to bring the change, make the person realise the depth of the situation as you experienced and guide the person how to bring about the change and inspire him for the same.
Making the person feel guilty just massages your ego and nothing else,the problem remains where it was.
Be intelligent and loving and go on the truthful side.
Train your mind to be peaceful and it will promise you success.

You have to learn, to let go of, dont even, hold on to knowledge.
Learn to let go of, that, you are someone in life, thats when you become someone worthwhile.
Its only when you lose yourself completely that you find your SELF.
Learning to let go, requires practise and patience and a strong faith πŸ™‚

Tere se ladai karne ka maja hi kuch aur hai,
Pyar karna aadat nai par bhula toh kathor hai,
Bhul jau to mana lena, Pyar se nai to jhagda mol lena.

Sometimes we give so much respect to ourselves, that we fail to respect the moment.
Have respect, for the things you own, for the things you do.
Do things with skill and love.
Do it hundred percent with skill and have precision with love πŸ™‚

Living the knowledge is easier, not living the knowledge is difficult.
Imagine,not accepting the situation, living in d past or seeing the intention.
Regular & continuous Meditation, Sadhana, Seva & Satsang; helps u live the knowledge.
So also, listening to the knowledge, refreshes it again.
Realizing knowledge is first step; living it, is next step.
Sometimes, mind forgets the knowledge. With love, then, train your mind to live in knowledge, till it becomes ur nature.
Remember a happy & clear state mind is a blessing & can do more things than a stressed mind.
Be happy! – an Order as well as blessing.

If you try, you MIGHT fail; but if you dont try, you WILL fail!
Life is risk, but worth not to miss.Be brave, be valued, follow right ideals & try it.

Enterpreneurs or business minds, always look at areas where things are not happening and they make it happen. They dont look at people, they observe people and make people look.

Follow your capability and passion follows.
Most people, try to be capable for their passion. Become capable and you will have passion.

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